Walk of shame or stride of pride?

We’ve all heard of it.

Many have seen it.

More than will admit have experienced it.

What, you ask?

The dreaded “walk of shame.”

The United Kingdom’s Advertising Standards Authority (ASA) recently ruled that a Harvey Nichols advertisement (below) depicting women doing the “walk of shame” would not be ban because it “did not reinforce negative stereotypes of women generally or women who chose to have casual sex in particular.”


An article by Jezebel explains the problems some viewers found with the ad.

Harvey Nichols responded by saying that the ad – rather than implying that casual sex for women is shameful – was meant to show that women should do a “stride of pride.”

What do you think? Should we embrace the “stride of pride”?

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One response to “Walk of shame or stride of pride?”

  1. Victoria Jones says :

    While I agree that women should embrace the “stride of pride” I’m also curious why it’s always females shown doing the “walk of shame”? Women aren’t the only ones who partake in casual sex and I’m sure plenty of men spend the night at a woman’s place. However, it’s always the women who are always depicted as the one’s taking that stroll home in the morning. Just a thought.

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